A great review of all the really core basics of marketing was offered via a Microsoft webcast called Effective Direct Mail and E-mail Marketing to Small Businesses. Lori Stutsman of Extra Mile Marketing was the guest speaker and she nailed many key points. It took me about 15 slides to get past many of the previous training and seminars I have attended, but there toward the end were some new special tidbits and I thought I would share a couple.
First many people are flying through e-mail and reviewing and deleting mail all via the preview pane. Your message better fit in the preview pain.
Second Newsletters.. you better be consistent if you say you are doing a monthly or quarterly newsletter do one. Otherwise don't put quarterly or monthly on them..
Stay in contact. Have you talked to each of your contacts in the last six months?
and the tips go on and on and on... ending with a great ROI. Microsoft does love statistics and sometimes ROI and statistics are great tools to use.
The talk will be saved and available later if you missed it.........................................
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