Dear Microsoft - management, middle management, decision makers and small business specialists:
If you want to work with the small business owners and managers can you please have a Microsoft person do the calling?
If, as a small business owner, I am going to spend time on the phone considering the options you have available to me (i.e. you cold called me), then I want to create a relationship with the person on the phone so that I can easily take advantage of what is being offered if it makes sense.
It doesn't do me any good to establish a rapport with a telesales person (no matter how good they are) because if I want to utilize what you are offering I don't have a relationship or a person to call and IF I get a name I have to start all over. One of the biggest issues I run into working with partners and as a partner is "Who to call to get what we need..."
Sincerely
Anne Stanton
A small business owner and registered partner
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